Websites built to attract, convince, and convert.
These packages are the full build - strategy, structure, design, copy, and SEO - wrapped into one streamlined process, so you end up with a site that looks like you and makes it insanely easy for your customers to take the next step. Let's make you the obvious choice in your industry.
Core Website
For you if you want a site that’s clear, easy to use, and built with intention - with every page, detail, and interaction designed to fit your brand like a glove.
Timeline: 2-4 weeks
What's Included
- Typically ~5 custom-designed pages
- Bespoke design aligned to brand personality
- Responsive design (desktop, tablet, mobile)
- Design revisions at key checkpoints:
- 2 rounds on moodboard + art direction
- 2 rounds on homepage design
- CMS setup for content editing
- On-page SEO implementation
- Copywriting for all pages in scope (based on your notes, voice, and offerings)
- Conversion-focused CTAs and form strategy
- Analytics and Search Console setup, pixel set up where required
- Basic performance optimization
- Website training how-to videos
What's Included
- Typically ~6–10 custom-designed pages
- Deep strategy & planning
- Audit of existing site (if applicable)
- Keyword and competitor research
- Information architecture and sitemap layout
- Content structure designed for authority, topical coverage, and search + LLM visibility
- SEO-informed copywriting for priority pages, shaped by keyword research and site structure
- Google Business Profile optimization and local ranking support
- Enhanced performance and accessibility optimizations
Growth Website
For brands ready to grow past referrals — with a smart site structure, SEO-led strategy, and content that’s built to be found.
Timeline: ~6–8 weeks
Advanced Website
For bigger builds and bigger ideas — more pages, more moving parts, and the kind of site that needs extra design time to get it right.
Timeline: ~8–10+ weeks
What's Included
- Typically 11+ custom-designed pages
- Deeper internal linking across content types
- Enhanced interaction design, including custom animations or motion
Which package is right for you?
Core Website
A good fit if you don’t need e-commerce, memberships, or complex custom functionality.
Growth Website
Best if you want a content-driven site (typically ~6–10 pages) designed to grow through search, with strategy and SEO-informed copywriting for the priority pages you want to rank.
- If you run an e-commerce business: this is a good fit for a straightforward store (under ~25 products) with standard Shopify functionality and no complex custom requirements.
Advanced Website
Best if your site is larger (11+ pages), needs more unique layouts, or includes more complex interactions, motion, or custom animations.
- A good fit if you need memberships, gated content, logins, or other more complex functionality.
- If you run an e-commerce business: this is usually the right fit for larger catalogs (25+ products) or stores with complex functionality, custom product options, or more design-heavy needs.
Pick your platform
Webflow
Best for: design-forward service brands who want a premium, custom site that’s still easy to manage.
- High-end design freedom (without going full custom-code)
- Great CMS for blogs, case studies, and content pages
- Solid SEO foundations + fast performance
- Easy edits once the system is set
WordPress
Best for: content-heavy sites, flexibility, and businesses that want a widely supported platform.
- Powerful blogging + SEO (when set up properly)
- Flexible functionality via plugins and custom builds
- Great long-term ownership if you want maximum control
- Requires a bit more ongoing maintenance (updates, plugins, hosting)
Shopify
Best for: product-based brands that need a store that can scale.
- Inventory, products, variants, and checkout built-in
- Apps + integrations for email, upsells, shipping, subscriptions, and more
- Customer accounts + analytics
- Built for e-commerce operations (not just a pretty storefront)
Compare the platforms
| You need... | Webflow | WordPress | Shopify |
|---|---|---|---|
| A premium, design-forward marketing site |  |
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| A CMS for content (blog, case studies, landing pages) | |
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| E-commerce (products, checkout, inventory) | |
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| Something low-maintenance day-to-day | |
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| Maximum flexibility for custom functionality | |
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| Strong SEO foundations (with the right setup) | |
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Great fit
Possible, but not ideal
Yep. The page counts are a typical range, not a hard limit. Our discovery call will help me determine which web package is the right fit for you and I’ll include it in your proposal.
That’s great, it helps a lot. We can use your current site as a starting point: what’s working, what’s not, what your customers are clicking on (and where they’re bouncing). From there, I’ll keep what’s worth keeping, rebuild what’s holding you back, and make sure the new site feels like a real upgrade.
Yep. Copy is included for all pages in scope.
Most website builds don’t include copywriting which is wild because it’s a critical part of how you communicate your brand! I’ll make sure your site says the right thing, in the right order, to the right person. You’ll give me your notes, voice, and the raw details. I’ll turn it into clear, conversion-led website copy that makes it easy for the right people to trust you and take the next step.
Quick note: the copy process includes collaborative tweaks and polishing, but it’s not built for endless full-page rewrites (that slows the whole build down). If you want bigger rewrites or ongoing iteration after launch, you can always book additional copy support at my hourly rate.
I design and build. You’re not getting a pretty Figma file and a “good luck.” You’ll get a finished site that’s responsive, set up for SEO, and ready to launch.
I can absolutely make thoughtful updates to your colors, typography, and existing brand assets so everything feels cohesive on your site. I don’t offer full branding packages, though. If you need a full brand build from scratch, I’ve got some very talented partners I can recommend.
Yes, you can either pay in full, or do a 50% deposit to kick things off and the remaining 50% before handoff.
Mainly: content inputs, feedback at the checkpoints, and one clear point person.
After you book, you’ll get an intake form + a Client Portal with your timeline and next steps so it’s always super clear.
As early as you can. Availability shifts month to month, and earlier is always easier if you have a launch date in mind.
What to expect
One designer. One streamlined build.
You’ll get clear checkpoints and guidance that keeps decisions simple, without endless back-and-forth. You get to stay focused on what you do best while I build you a site that works for your business.
Discovery + Direction
We kick things off with a deep dive into your business. Your goals, aesthetic taste, and what your website actually needs to do. You’ll get a shared website prep checklist so you always know what’s coming next and what I need from you to keep things moving.
- Intake form so I can learn your goals, audience, and offerings
- Review any existing brand assets
- Moodboard + art direction to lock the visual world in
- High-level plan so we’re designing with purpose
Deliverable: Moodboard + creative direction you can feel good about.
Structure + Content Planning
This is where we turn ideas into a real plan so the site feels intuitive, intentional, and easy for your customers to say yes to.
- Keyword + competitor research (so we know what we’re up against — and what’s going to get results)
- Sitemap + page flow (aka the path you want people to take)
- Finalize content inputs (and catch gaps early so nothing slows us down later)
- CTA + form strategy
Deliverable: Approved sitemap + page plan (your roadmap for the build).
Design
Now the fun part: your site starts to look like you. We design the homepage first so we can lock the look + system, then roll that direction across the rest of the pages.
- Homepage design first (sets the visual system)
- Design system basics (type, buttons, spacing, components)
- Remaining page designs once direction is locked
Deliverable: Custom homepage design that feels on-brand and pixel perfect.
Build + SEO Foundations
This is where we bring the designs to life. Responsive, polished, and set up for search from day one.
- Build out the rest of the site pages
- Responsive setup for desktop + tablet + mobile
- CMS setup so you can handle day-to-day content updates (without needing a developer for every tweak)
- On-page SEO foundations (titles, meta, headings, internal linking)
- Analytics + Search Console setup (pixel where required)
Deliverable: Working staging site ready for review.
Review + Launch
We do a final polish, make sure everything works the way it should, and then it’s go time.
- Final QA (mobile, forms, links, performance basics)
- Launch day
- Handoff walkthrough so you feel confident running your site
Deliverable: Live website + handoff.
Feedback + Revisions
You’ll have clear checkpoints to review and approve direction as we go, so the website keeps getting better with each round (and nothing feels like a last-minute scramble).
- 2 revision rounds on moodboard + art direction (Step 1)
- 2 revision rounds on homepage design (Step 3)
- Each revision round is one clear, consolidated set of feedback, so updates are smooth and we keep momentum.
Each revision round is one clear, consolidated set of feedback, so updates are smooth and we keep momentum.
How to get started
1) Explore the packages + fill out the inquiry form
2) Have a quick chat + get a project proposal
3) Sign the contract + pay the deposit to book