Riverside Glass wanted to rank across every area they serviced, not just in Chilliwack where their office is located. Because they work with homeowners, builders, and businesses throughout the Fraser Valley, the goal was to create a structure that could target local demand without creating competing pages for the same services.

I created dedicated service pages for each core offering, then built separate location pages that listed the services available in each area. This gave each service one primary page while still making it possible to target location-specific searches without creating unnecessary overlap or keyword cannibalization. I also implemented schema to connect the business, services, and service areas more clearly, helping Google better understand how those entities related to one another.

I also added FAQ-style content around common customer questions to support both traditional search and answer engine visibility. Following launch, Riverside Glass saw an 80% increase in site traffic and a 50% increase in inquiries, with the new structure creating a clearer path from local search to the right service.