extra capacity for your team
I join in-house marketing teams on a fractional or contract basis to cover SEO, GEO, content and technical implementation. It's a way to add experienced organic growth capacity when you need it, without making another full-time hire.
I fill the gaps in your marketing team, from technical SEO to content strategy, working in your tools, on your schedule.
technical SEO
SEO & GEO strategy
content briefs & writing
content optimization
analytics & tracking
AI visibility
SEO expertise where your team needs it
Maybe no one owns organic search yet, or your existing team has the strategy but not the capacity to execute it. I can lead SEO and GEO, take a specific workstream off your team’s plate, or jump in for a project when you need specialist support.
fractional
SEO lead
Your part-time head of SEO and GEO, at about 40 hours a month. I own the strategy and roadmap, then do the hands-on work across research, briefs, writing, optimization and technical SEO, so nobody on your team has to manage SEO.
content strategy
& writing
Starting at 4 pieces a month, I handle the whole process, from strategy and briefs to writing and uploading to your CMS. This can include blog posts, landing pages, SME-led guides, ebooks and other long-form content, optimized to rank in Google and show up in AI answers.
content
strategy
Already have writers? I'll do the research and strategy and turn it into content briefs they can work from, starting at 4 a month, so they know what to publish to grow in Google and AI search.
working with a set budget or need something different?
If you’re working with a specific scope, budget or timeline, I'm flexible and happy to shape something around what you need. That can include a monthly block of hands-on SEO hours for things like technical fixes, analytics checks or odd jobs inside your CMS. Let's chat and we can figure out the best way for me to support your team.
Past results
01
We talk through your goals, what your team already covers and where you need more support. I’ll send over a proposal with the scope, deliverables, timeline and pricing for either a project or ongoing support. If your company has its own process for contractors, I’m happy to work with that instead.
02
I’ll get set up in the tools your team already uses and meet the people I’ll be working with, whether that’s your content lead, developers, product team, sales team or internal subject matter experts. I work within your existing processes rather than adding another system for your team to manage.
03
I work alongside your team on the priorities we’ve agreed on, with regular check-ins to keep things moving. I can own a workstream independently or collaborate closely with your team, depending on what you need.
04
For ongoing work, we’ll regularly look at performance, what’s coming up and where my time will have the most impact next. For one-off projects, you’ll leave with clear deliverables and next steps your team can keep moving forward with.
6+ years
Working in SEO, from technical audits to content strategy.
100+ businesses
Worked with on SEO and content, from small brands to established teams.
2.7M+ impressions
Generated by organic content for a single client.
a few numbers
good to know
Content strategy is for teams with writers in place. I do the research and strategy and deliver content briefs, and your writers do the writing.
Content strategy & writing is for teams that need the words written too. I handle the research and briefs, then write and optimize the content myself.
Fractional SEO lead is for teams that need someone to own SEO. I set the strategy, build and prioritize the roadmap, coordinate the work and track performance alongside your marketing team.
Pretty much anywhere across SEO, GEO and content. That could mean keyword and competitor research, SEO/GEO strategy, technical SEO audits and implementation, site architecture and sitemaps, content briefs, content refreshes and optimization, analytics and tracking, site migrations or writing new content.
For content projects, I can work from an existing brief or handle the research and strategy myself, interview your internal subject matter experts, and turn their expertise into articles, landing pages, guides, ebooks and other long-form content.
You can bring me in for one specific piece of the process or have me own a workstream from research and strategy through to implementation.
Yes. That’s the point. I can work directly with your marketing or content lead and collaborate with developers, designers, product teams, sales teams and subject matter experts as needed. I’m also happy to work in the tools and processes your team already uses, whether that’s Slack, Notion, Asana, ClickUp or something else.
Yes. For more technical or product-led content, I can interview your internal SMEs and turn their expertise into search-informed articles, guides, landing pages and other long-form content. This is especially useful when the best information lives with your product, sales or leadership teams rather than in existing marketing materials.
Yes. You don’t need to commit to ongoing support to work with me. I take on defined SEO, GEO, content and technical projects alongside fractional engagements, with pricing based on the scope and deliverables.
We’ll agree on the right KPIs for the work at the start. Depending on the scope, that might include organic traffic, qualified conversions, rankings, non-branded visibility, AI mentions and citations, content performance or technical improvements. I can work within your existing reporting setup or build a simple one if you don’t already have it.
It depends on my current project load and the scope of what you need. Smaller projects can usually be scheduled sooner, while fractional engagements need enough room in my monthly capacity. Get in touch with your timeline and I’ll let you know what I can accommodate.
