Foxy Box is a hair removal franchise with 18 studios. The goal was to grow organic visibility in both local search and informational content, and turn more of that traffic into bookings.

I started with the location pages for all 18 studios, so each one could capture high-intent local searches and show the services available nearby. Alongside keyword research, on-page SEO and local search optimization, I built blog content around the questions people ask before they're ready to book, from how different hair removal methods work to which option suits them. Each piece was written to rank and to guide readers toward booking, reaching people much earlier than service searches do.

A few favourites from the blog: the Brazilian wax guide, waxing your armpits, and shaving your butt vs. waxing. I never thought I'd get this excited about ranking #1 for "how to shave your butthole," but here we are.

In the first year, organic-attributed revenue grew 17% to $2.28M and blog traffic grew 247%.