websites built to be found
I design and build custom websites for service businesses and brands. Every site starts with keyword and competitor research, so the structure, copy and design are planned around how your customers search.
I design and build websites planned around how your customers search.
keyword research
custom design
website copy
on-page SEO
analytics setup
training videos
website packages
Both packages are designed from scratch for your brand and built in Webflow, WordPress or Shopify. Final scope is confirmed in a proposal after a discovery call.
signature
website
Typically 4–10 pages. Custom-designed, strategy-led and built to be found.
statement
website
Typically 11+ pages. Motion, interactions and custom integrations.
content & optimization
Happy with your website but want more people to find it? I research what your customers are searching for and asking AI tools, then write and optimize the articles and pages that bring them to you.
ai search
audit
A one-time look at how ChatGPT, Perplexity and AI Overviews describe your business, with a technical SEO review and a 90-day plan.
SEO
services
4 articles a month, each one researched, written and optimized to rank in search and show up in AI answers.
Previous Work
The process
what to expect
One designer, one streamlined build. No passing you around to a bunch of people. You’ll work directly with me from direction to launch, with a clear plan, clear timeline, and momentum the whole way through. Your project should feel exciting, not stressful.
You’ll get clear checkpoints and guidance that keeps decisions simple, without endless back-and-forth. You get to stay focused on what you do best while I build you a site that works for your business.
01
Discovery + Direction
We kick things off with a deep dive into your business. Your goals, aesthetic taste, and what your website actually needs to do. You’ll get a shared website prep checklist so you always know what’s coming next and what I need from you to keep things moving.
Deliverable
Moodboard + creative direction you can feel good about.
• Intake form so I can learn your goals, audience, and offerings
• Review any existing brand assets
• Moodboard + art direction to lock the visual world in
• High-level plan so we’re designing with purpose
02
Structure + Content Planning
This is where we turn ideas into a real plan so the site feels intuitive, intentional, and easy for your customers to say yes to.
Deliverable
Approved sitemap + page plan (your roadmap for the build).
• Keyword + competitor research (so we know what we’re up against and what’s going to get results)
• Sitemap + page flow (aka the path you want people to take)
• Finalize content inputs (and catch gaps early so nothing slows us down later)
• CTA + form strategy
03
Design
Now the fun part: your site starts to look like you. We design the homepage first so we can lock the look + system, then roll that direction across the rest of the pages.
Deliverable
Custom homepage design that feels on-brand and pixel perfect.
• Homepage design first (sets the visual system)
• Design system basics (type, buttons, spacing, components)
• Remaining page designs once direction is locked
04
Build + SEO Foundations
This is where we bring the designs to life. Responsive, polished, and set up for search from day one.
Deliverable
Working staging site ready for review.
• Build out the rest of the site pages
• Responsive setup for desktop + tablet + mobile
• CMS setup so you can handle day-to-day content updates (without needing a developer for every tweak)
• On-page SEO foundations (titles, meta, headings, internal linking)
• Analytics + Search Console setup (pixel where required)
05
Review + Launch
We do a final polish, make sure everything works the way it should, and then it’s go time.
Deliverable
Live website + handoff.
• Final QA (mobile, forms, links, performance basics)
• Launch day
• Handoff walkthrough so you feel confident running your site
Feedback + Revisions
You’ll have clear checkpoints to review and approve direction as we go, so the website keeps getting better with each round (and nothing feels like a last-minute scramble).
• 2 revision rounds on moodboard + art direction
• 2 revision rounds on homepage design
Each revision round is one clear, consolidated set of feedback, so updates are smooth and we keep momentum.
100+ sites
Launched for service businesses, brands and agencies, on Webflow, WordPress and Shopify.
+2,000%
Average daily site traffic for Robin Willis after local SEO updates.
+355%
Donations for BGPP after a custom WordPress build.
a few numbers
good to know
Webflow, WordPress and Shopify. If you're not sure which one suits your business, we'll work it out on the discovery call based on how you want to edit the site and whether you sell online.
Yes. SEO-informed copy is included for every page in scope. You give me your notes, your voice and the raw details, and I turn them into clear copy that makes it easy for the right people to trust you and take the next step.
The copy process includes collaborative tweaks and polishing, but it isn't built for endless full-page rewrites. If you want bigger rewrites or ongoing copy help after launch, that can be added on.
That helps a lot. Every build starts with an audit of your current site: what's working, what isn't, what people click on and where they leave. I keep what's worth keeping, rebuild what's holding you back, and make sure the new site is a real upgrade, including redirects so you don't lose the search rankings you already have.
That's normal. Most clients don't have everything ready on day one. Booking locks in your spot in my schedule, which matters if you're working toward a launch date. You'll get an intake form and a clear list of exactly what's needed, and the project officially kicks off once that's in.
Yes. I build with everyday editing in mind and hand everything over with training videos, so you can update text, images and blog posts without needing to call me for every little thing. If you'd rather hand it off, I can stay on for updates and ongoing SEO.
You can pay in full, or pay 50% to start and the remaining 50% before handoff.
Possibly, but they won't come from me. You'll be responsible for your domain, hosting and any platform subscriptions (like your Webflow, Shopify or WordPress hosting plan). Depending on the project, you may also need font licenses or stock imagery. I'll flag all of this up front so there are no surprises.
01
There are two packages, Signature and Statement, depending on what your site needs. Take a look, then fill out the inquiry form to start the convo. Not sure which fits? Reach out anyways and we’ll assess together!
02
If we’re a good fit, I’ll book a call. We’ll talk through your goals and scope so I can send a clear proposal with timeline + cost.
03
You can sign the contract and pay your deposit right from the proposal! After that, I’ll send you a link to your intake form and set you up with your Client Portal so you can see the full project timeline and exactly what’s next throughout the whole project :)
