signature website
A custom, SEO-friendly website for service businesses and brands, designed around how your customers search. Typically 4 to 10 pages, built in Webflow, WordPress or Shopify, with the strategy, copy and setup included.
the details
Most small business websites are built to look good on launch day, with search left for later, if it comes up at all. The pages don't match what customers type into Google, the copy is vague about what you do and where, and the business keeps relying on referrals and word of mouth to bring people in.
Templates and DIY builders make it quick to get something live, but they rarely cover the structure, speed and on-page SEO that help you show up in search and AI answers. And if you're replacing an older site, a redesign without redirects can wipe out the rankings you already have.
I start with strategy before any design. I audit your current site if you have one, research what your customers search for and how competitors show up, and plan a sitemap so every page has a clear job, whether that's ranking for a service, answering a common question or turning visits into enquiries.
Then I design the site from scratch for your brand, with a moodboard and homepage design you review before I design the rest. I write SEO-informed copy for each page from your notes and the way you talk about your business, so it's clear, specific and easy for the right people to trust.
The site is built in Webflow, WordPress or Shopify with on-page SEO, fast load times, analytics and redirects from your old site in place before launch. You get training videos so you can update it yourself, and I can stay on for ongoing SEO if you'd like.
- Custom design matched to your brand
- Responsive layouts for desktop, tablet and mobile
- Strategy and planning: an audit of your existing site, keyword and competitor research, and a sitemap
- Content structure built for authority, topical coverage, and search and AI visibility
- SEO-informed copywriting for in-scope pages, based on your notes and offerings
- On-page SEO/GEO implementation
- Conversion-focused CTAs and form strategy
- CMS setup for content editing
- Two revision rounds on moodboard and art direction, and two on the homepage
- Analytics and Search Console setup, plus pixels where needed
- Performance and accessibility optimization
- Website training videos
Signature websites start at $5,400 USD for a typical 4 to 10 page site. Final scope and pricing are confirmed in a proposal after a discovery call.
what to expect
I audit your current site, research what your customers search for and how competitors show up, and plan a sitemap where every page has a clear job.
I put together a moodboard and homepage design for your brand, with two rounds of revisions on each, then design the rest of the pages to match.
I write SEO-informed copy for each page and build the site in Webflow, WordPress or Shopify, set up for search, speed and analytics.
I handle redirects from your old site and the launch itself, then hand over training videos so you can update the site yourself.
is it a fit?
Service businesses and brands that are ready to grow beyond referrals and want a website that brings in enquiries from search. It's also a good fit for straightforward online stores with under about 25 products, and for businesses with an older site that needs a redesign without losing the rankings it already has.
It's probably not the right fit if you need custom animations, integrations with other tools, memberships or a larger store. In that case, the Statement website covers the extra functionality. If you're happy with your website and just want more people to find it, SEO services is a better place to start.
From $5,400 USD
Signature websites start at $5,400 USD, covering strategy, design, copy for in-scope pages, the build, on-page SEO and setup. Final pricing depends on the number of pages and features, and it's confirmed in a proposal before anything starts.
You can pay in full, or 50% to start and 50% before handoff. Canadian clients can be billed in CAD. Your domain, hosting and platform subscription are paid directly by you.
past results
common questions
Do you build the site, or just design it?
Both. You won't get a pretty Figma file and a "good luck." You'll get a finished site in Webflow, WordPress or Shopify that's responsive, set up for search and AI visibility, and ready to launch.
Do you write the copy?
Yes. SEO-informed copy is included for every page in scope. You give me your notes, your voice and the raw details, and I turn them into clear copy that makes it easy for the right people to trust you and take the next step.
The copy process includes collaborative tweaks and polishing, but it isn't built for endless full-page rewrites. If you want bigger rewrites or ongoing copy help after launch, that can be added on.
What if I already have a website?
That helps a lot. Every build starts with an audit of your current site: what's working, what isn't, what people click on and where they leave. I keep what's worth keeping, rebuild what's holding you back, and make sure the new site is a real upgrade, including redirects so you don't lose the search rankings you already have.
Will I be able to update the site myself?
Yes. I build with everyday editing in mind and hand everything over with training videos, so you can update text, images and blog posts without needing to call me for every little thing. If you'd rather hand it off, I can stay on for updates and ongoing SEO.
How do payments work?
You can pay in full, or pay 50% to start and the remaining 50% before handoff.
