Rook & Rose is a Victoria-based lifestyle boutique offering clothing, accessories, and home goods. I helped strengthen their ecommerce presence by making their products easier to discover across Google Shopping, organic search, and local results. The work included optimizing products for Google Merchant Center, improving Shopify product data and on-site SEO, and refining their Google Business Profile to give Google clearer information about the products they sell and where customers can find them. By connecting product discovery more effectively with the path to purchase, the strategy contributed to a 105% increase in organic traffic and a 20% increase in revenue within six months.