Opal is a B2B fintech company with a credit card built for digital advertising spend. After its $1.5M pre-seed and $6M seed rounds, Opal needed search to bring in more qualified prospects, both in Google and in the AI answers buyers now use to compare tools.

My audit found keyword cannibalization, with several pages competing for the same terms, indexing issues keeping important pages out of search, and gaps between what prospects were searching for and the topics Opal covered.

I recommended fixes for the technical and indexing issues and one clear owner page for each important search term. I also recommended comparison pages for prospects evaluating solutions, glossary pages that define industry concepts clearly enough for AI answers to quote, and articles built around the questions and objections coming up in sales calls. Together, these covered the buying journey from early research to comparing solutions.

Within one month of implementing the recommendations, organic traffic grew 300%, from about 3,300 to 13,700 users a month.