Robin Willis

The Project

Built to be found by the right clients.

Robin needed a clearer, more professional online presence and stronger visibility for the services clients were already searching for in her area. I refined the site design to feel more approachable and easy to navigate, then optimized pillar content, blog articles, and service-focused keywords to better align with high-intent local search terms.

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The Results

Increased daily site traffic by over 2,000%.

The work helped increase average organic daily site traffic from 33 users per day to 712 users per day, creating a stronger discovery channel for people actively looking for counselling support.