Pemberton Holmes
A legacy brokerage modernizing their website for organic search
Pemberton Holmes is one of British Columbia’s longest-standing real estate brokerages. Following a major website relaunch, the brand experienced a significant drop in organic traffic and user engagement, a common outcome when migrations and structural changes are not fully supported by SEO and technical best practices.
They partnered with us to stabilize performance, recover lost visibility, and rebuild a foundation for sustainable organic growth without compromising the brand’s long-term equity.
Immediate recovery and measurable growth post-launch
The impact of corrective SEO and post-launch optimization was visible immediately.
Following the site launch, new users from organic search increased by 35%. Within the first month, the site generated 76,727 search impressions and 1,967 organic clicks, with an average click-through rate of 2.56%, confirming that visibility gains translated into meaningful traffic rather than passive exposure.
Since launch, direct visits have increased by 348%, indicating stronger brand recognition, improved user trust, and a growing base of returning visitors who actively seek out the Pemberton Holmes website. Together, these improvements reflect a successful recovery from post-launch disruption and a more resilient acquisition mix driven by both organic discovery and brand-led demand.
