on search & AI

Hiding your pricing and AI search for B2B SaaS companies

Does hiding your pricing cost you?

Buyers ask AI tools what software costs whether or not your pricing is public. If it isn't on your site, the answer comes from somewhere else.

October 22, 2026

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Are listicles worth it?

AI tools cite “best tools” lists more than almost any other kind of page. Getting onto one, or publishing your own, is a different question. Here's what the data says about whether listicles actually get B2B brands recommended.

September 24, 2026

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Building off-site authority

Your website is only one voice in the conversation. Before an AI tool recommends you, it looks for other sources that agree. Here's which ones matter most for B2B companies and how to start building them.

September 10, 2026

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SEO vs GEO

GEO builds on the SEO work you're already doing. Here's what changes when buyers ask AI tools which vendors to consider, and what to do about it.

May 21, 2026

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Webflow vs WordPress

Webflow and WordPress can both run a great small business website. The right one depends on who's going to update it, what it needs to do and how much upkeep you want to take on. I build on both, so here's how I'd choose.

May 14, 2026

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Wtf is MCP?

MCP is a new standard that helps AI tools connect to external apps and data. Here’s what it means, how it works, and why people care.

March 17, 2026

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WooCommerce vs Shopify

WooCommerce and Shopify can both run a small business store, but they work very differently. Here's how they compare on cost, fees, SEO and day-to-day running, what it means if you're choosing between WordPress and Shopify, and how I'd choose.

February 17, 2026

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