statement website
Custom web design for brands that need more than pages, from motion and interactions to integrations with the tools you already use, memberships and larger stores. Typically 11+ pages, built in Webflow, WordPress or Shopify.
the details
As a business grows, the website usually has to do more. It needs to take bookings, connect to your CRM, sell a bigger range of products or keep some content behind a login, and a site that started as a few pages ends up held together with plugins and workarounds that slow it down and make it hard to update.
Brands that compete on experience run into a different problem. A template can't carry the feel of the brand, and custom motion built without search in mind often costs you speed and rankings. Either way, the site ends up harder to find, slower to use and more work to keep up to date.
Statement websites start with the same strategy as Signature: an audit of your current site, keyword and competitor research, and a sitemap built around how your customers search. Then I map out the functionality, from the integrations and memberships you need to how products, bookings or gated content should work, so the plan covers all of it before design starts.
The design is custom for your brand, with motion and interactions where they add to the experience, like scroll and hover effects, animated graphics and transitions that feel like you. I keep performance in check throughout, so the site stays fast and easy for search engines and AI tools to read.
I build it in Webflow, WordPress or Shopify, connect it to the tools you already use, and set up the CMS so your team can manage content across every page type. You get copy for in-scope pages, on-page SEO, analytics and redirects in place before launch, plus training videos at handoff.
Everything in Signature, plus:
- Motion and interactions: custom animations, graphics, scroll and hover effects
- Custom integrations with the tools you already use, such as CRMs, booking, ecommerce and third-party APIs
- Memberships, gated content and logins where needed
- Deeper internal linking across content types
Statement websites start at $8,500 USD for a typical site of 11 pages or more. Final scope and pricing are confirmed in a proposal after a discovery call.
what to expect
I audit your current site, research how your customers search and map out the functionality, from integrations and memberships to products and bookings.
I design the site for your brand, with motion and interactions where they add to the experience, and you review the moodboard and homepage before I design the rest.
I build the site in Webflow, WordPress or Shopify, connect it to your tools and test every integration, form and page type before launch.
I handle redirects, analytics and the launch itself, then hand over training videos so your team can manage the site day to day.
is it a fit?
Brands that want motion-led design, businesses whose site needs to connect to other tools like a CRM, booking system or third-party API, and anyone who needs memberships, logins or gated content. It's also the right fit for larger stores with 25 or more products, or stores with custom product options.
It's probably not the right fit if you need a straightforward site that explains your services and brings in enquiries. In that case, the Signature website covers strategy, design, copy and SEO for a typical 4 to 10 page site.
From $8,500 USD
Statement websites start at $8,500 USD, covering strategy, design, motion, integrations, copy for in-scope pages, the build, on-page SEO and setup. Final pricing depends on the number of pages, integrations and features, and it's confirmed in a proposal before anything starts.
You can pay in full, or 50% to start and 50% before handoff. Canadian clients can be billed in CAD. Your domain, hosting, platform subscription and any third-party tools are paid directly by you.
past results
common questions
Which tools can you integrate with?
Most tools with an API or a built-in integration, including CRMs, booking and scheduling tools, email marketing platforms, payment providers and ecommerce apps. We'll go through what you use on the discovery call, and I'll mention anything that needs a workaround before it's scoped.
What if I already have a website?
That helps a lot. Every build starts with an audit of your current site: what's working, what isn't, what people click on and where they leave. I keep what's worth keeping, rebuild what's holding you back, and make sure the new site is a real upgrade, including redirects so you don't lose the search rankings you already have.
What if I don't have all my content ready yet?
That's normal. Most clients don't have everything ready on day one. Booking locks in your spot in my schedule, which matters if you're working toward a launch date. You'll get an intake form and a clear list of exactly what's needed, and the project officially kicks off once that's in.
Do you offer branding too?
I can make thoughtful updates to your colors, type and existing brand assets so everything feels cohesive on your site. I don't offer full branding packages, but if you need a brand built from scratch I have talented partners I can recommend.
Can we add more pages than what's listed?
Yes. The page counts are a typical range, not a hard limit. On our discovery call we'll figure out which package fits, and any extra pages are scoped into your proposal before anything starts.
