My Work
A few of my favourite projects, from ground-up builds and redesigns to search-led growth work, content strategy, and writing.
Opal

SEO and AEO strategy that grew organic traffic 300% in one month.
Foxy Box

SEO and content strategy that grew blog traffic 247% and organic revenue 17% to $2.28M.
Pemberton Holmes

SEO-led rebuild that grew organic users 153% and improved average position from 18.2 to 7.4.
Rook & Rose

Product visibility support that more than doubled organic search traffic.
Beach Acres Resort

Organic content that generated over 2.7M impressions and increased traffic value 232%.
LUSHER.co

Shopify website updates that helped drive a 73% month-over-month increase in revenue.
Robin Willis

Local SEO updates that helped increase average daily site traffic by over 2,000%.
The Agency Montreal

A bold digital home for The Agency Montreal.
Shanti Sounds

A calmer digital experience for an immersive sound healing brand.
BGPP

Custom WordPress build that helped increase donations by 355%.
Riverside Glass

A search-first website for Fraser Valley glass services.
Keyword Cannibalization

A guide for Geeks on the Beach on how to spot pages competing for the same keyword, and how to fix them.
Page Titles

A practical guide for Geeks on the Beach to writing page titles that rank and get clicked, with before and after examples.
Flight Data

A Python tutorial on Medium that uses Seaborn to chart how flight data changed after major world events.
case studies

Opal

Foxy Box

Pemberton Holmes

Rook & Rose

Beach Acres Resort

LUSHER.co

Robin Willis

The Agency Montreal

Shanti Sounds

BGPP

Riverside Glass

Keyword Cannibalization

Page Titles

